| Old Approach |
Deep World Wide Web Approach |
| Sell lists priced per thousand |
Collaborate to create a dynamic, real-time solution |
| Find as many targets as possible |
Find as many perfect prospects as possible |
| Find people that might be interested |
Find clients that can benefit from the product or service |
| Market by title, regardless of company |
Find the ideal company, then find the title |
| Mass market to anyone who might buy your product |
Market to those who NEED your product or service |
| Quantity of leads is top priority |
Quality of leads is top priority |
| Never discard a list or lead, sell as long as possible |
Remove leads that do not fit the target profile |
| Slick sales, high pressure closing |
Solid solutions, collaborative sales |
| Tailor your sales campaign to fit their products |
Work together to tailor a solution |